Choosing the right paper measure: points and pounds

Choosing the right paper measure: points and pounds

If you are struggling to understand which paper weight you should choose for your next printing project, you have come to the right place!

We have compiled the following table for you, detailing how much the most common paper types and weights used in the printing industry work.

Paper Weights by Pound


paper Name
Grams per Square Meter
Offered by Smart Resolution On
20 lb. Bond75Notepads
24 lb. Bond90Envelopes
28 lb. Bond105/
32 lb. Bond120/
50 lb. Text / Offset75/
60 lb. Text / Offset90/
70 lb. Text / Offset
105Brochures
Letterheads
80 lb. Text / Offset120Posters
Sell Sheets
100 lb. Text150Brochures
Posters
67 lb. Bristol145/
90 lb. Index165/
110 lb. Index200/
140 lb. Index255/
65 lb. Cover
175/
80 lb. Cover
215Brochures
Posters
100 lb. Cover
270Brochures
130 lb. Cover350Tags

The table above details how paper is measured by its weight and the number is equivalent to how much one ream of that paper stock actually weighs, meaning that a ream (500 sheets) of 20 lb. paper will in fact weigh 20 pounds. 

The term "text" as opposed to "cover" typically refers to the use that the product is meant for. Text stock is usually used for letterheads or flyers, whereas cover paper is more commonly used for business cards, greeting cards, presentation folders, etc. Cover stock is not only thicker, but it is also more stiff than text paper, making both 80 lb. stocks feel different, because of the sturdy nature of card stock.

If you are looking for products that are measured in points, we have a separate table for you.

Paper Weights by Points

When paper products are measured in point sizes, this actually measures the thickness of the paper. 



paper Point Size
Offered by Smart Resolution On
10 pt.
Rack Cards
12 pt.
13 pt.
Business Cards
Greeting Cards
Postcards
14 pt.
16 pt.

Comparing Points and Pounds

Although they cannot be perfectly matched up, the easiest point of reference will be the thinnest versus thicker option. Generally speaking, thicker stocks will be higher-priced but thicker is not always preferred. It really depends on personal preferences but the two tables above will at least give you some comparison points and understanding of how each paper measure ranks up.

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